"Free Essays, Need I Say More?"
 
Essay Count: 3029
Last Modified: 12/30/2010

-| Contact | Subjects | Search | Submit |-
.
Search for Another Essay
  —–
Printable Version
E-mail to a Friend
APA | MLA
Author: Anonymous
Submitted: 04.21.09
Word Count: 528
“”

     advertising |The means of communication between an organization and its target audience using space or time purchased in the media. |Fiona works in advertising, trying to persuade people to buy products or services. | | |target audience |A person or a particular group of people at |The target audience for the TV series are | | |whom something is directed, or for whom it is |young people aged 13 to 18. | | |intended. | | |billboard |A large sign, usually outdoors, used for |The agency estimates that one million drivers | | |advertising. |pass their billboards every day. | |campaign |A series of actions intended to achieve a |We are launching a campaign to promote the new| | |particular result. |product. | |commercial |An advertisement on television, radio, or at |The campaigns were designed to run as | | |the cinema. |television or cinema commercials. | |display |An attractive arrangement of objects for |For example in a shop: | | |people to look at or buy. |There was a wide range of goods on display. | |exhibition |A public event where businesses and other |Exhibitions and trade shows are expensive but | | |organizations show their products or services.|effective ways to promote products. | |media |The (mass) media are all the different ways of|The company is keen to get its views across in| | |entertaining or giving information to the |the media. | | |public and advertising goods, for example, | | | |television, radio, newspapers and the | | | |internet. | | |product demonstration |An act of explaining and showing how a product|We organize weekly, live product | | |works or how something is done. |demonstrations. | |product placement |When the market of a product arranges for it |Product placement in video games is part of a | | |to appear to be used in a film or television |new strategy by advertisers eager to reach the| | |programme, as a form of advertising. |young consumer. | |promotion |An activity such as special advertisements or |ABC has announced a joint promotion with | | |free gifts intended to sell a product or |Mullen. | | |service. |Collocations: seasonal promotion, promotional | | | |campaign, promotional price. | |public relations |The activity of telling a public about an |Good public relations is always good for a | | |organization, person, product etc. so that |business. | | |people think of them in a good way. |Collocations: public relations officer (PRO),| | | |public relations agency. | |publicise |To give information about something to the |Car makers are publicizing a new generation of| | |public, so that they know about it. |fuel-efficient vehicles. | |pop-up (menu) |In computing, a list of choices that is shown |Select the option you want from the pop-up | | |on the screen when the user requests it. |(menu). | |Relentlessly |continuously, without stopping. |The advertising industry is relentlessly | | | |inventive; that’s what we do. | |Sponsor |to give money to pay for a television |Eagle Star Insurance sponsored the charity’s | | |programme, a sport or arts event, training, |first TV campaign. | | |etc., in exchange for advertising or to get | | | |public attention. | | |Splurge |spend a lot of money. |And is it better to buy a series of ads on a | | | |specialist cable TV channel or splurge $2.2m | | | |on a single 30-second commercial during this | | | |year’s Super Bowl? | |Telemarketing |the practice of telephoning people in order to|Telemarketing can be used to update your | | |sell things. |client database. |

Copyright 2000-2010 GotEssays.com.
Terms of Service | Copyright Info | Privacy Policy
  Acceptance Essays
  Art
    Dance
    Films
    Music
    Sports
    TV
  Biographies
  Book Reports
  Economics
    Business
  English
    Creative Writing
    Poetry
    Shakespeare
  History
    America
    Ancient
    Asia
    Europe
    Middle East
    United States
    Wars
    World War I
    World War II
  Politics
  Science
    Astronomy
    Biology
    Chemistry
    Environmental Issues
    Experiments
    Physics
    Psychology
    Sociology
    Technology
  Social Issues
    Abortion
    Aids
    Animal Rights
    Capital Punishment
    Censorship
    Discrimination &
    Prejudice
    Drugs
    Internet
    Physical Abuse
    Religion
    Sex
    Supernatural
  Miscellaneous