Mba 500 Gap Analysis- Global Communications

Running head:   GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications
University of Phoenix


Gap Analysis: Global Communications
Global Communications is a struggling company that is looking to expand the corporation’s profits. Global’s stock has had their stock depreciate by more then fifty percent, in less then 3 years. They are in financial trouble and need a quick resolution to put confident back with the stockholders. Senior management has decided to add products by making alliances with satellite carriers and becoming more aggressive on an international level. Global Communications is despite to maximize profits and re-invent themselves as a true global leader in their industry.
There are many opportunities for Global Communications to expand on that would make them more profitable. By offering new products such as satellite services, expanding small business and consumer services, wireless services, internet access, and PC cards are all great opportunities that can help the corporation become more profitable. When they expand their base of the corporation it gives more opportunities to collect more money. This also will allow them to earn confidence with the stockholders which will give Global the financing to grow.
Global Communications faces many challenges by offering new products and services to their customers. The challenges that arise when offering more products and services are higher cost, not knowing customer base, not knowing customers demographics, over extending of company resources, and the re-training of the company’s personal. Each of these challenges can create devastating results to the company’s financial picture. This would further erode stockholders confidence with Global Communications for future investment.
There are many challenges for Global Communications that can become great opportunities in their industry. This forces change within the industry because once Global shows that they can make the...