Electronic Commerce

Experts agree that shoppers will spend an unprecedented amount of money buying gifts online this holiday season. Just as "big box" stores draw an inordinate number of shoppers, so does the online shopping mall. Here are five reasons why an online shopping mall is so appealing to many:

1. No More Driving

With gas prices in some areas of California inching toward five dollars a gallon, it's no wonder that people are thinking twice about getting into their SUVs and heading to the stores. An online shopping mall allows you to get all of the gifts you need with a few clicks of your mouse - without ever starting up the engine.

2. Ultimate Convenience

With an online shopping mall, you never have to worry about the crowds on a Saturday morning, gunning for a parking spot, or where you're going to leave the kids so you can buy their holiday gifts. By definition, an online store is open 24 hours a day, seven days a week. You can shop after the kids have gone to bed, you can shop in your pajamas and bunny slippers, or you can shop at peak times with the knowledge that you're not standing in line at a checkout counter. It can't get more convenient than that!

3. Freedom to Browse

Perhaps you know precisely what you need, or maybe you're looking for inspiration. Either way, an online shopping mall fits the bill. If you know that Aunt Mary loves certain fragrances, for example, you can easily hone in on the perfect gift. On the other hand, if you're unsure what toys would appeal to your nephew, an online shopping mall lets you browse to your heart's content until you find the toy that will delight him.

4. Endless Selection

A great online shopping mall mirrors the best brick-and-mortar mall in that it has a virtually limitless selection - without having to traipse from store to store with armloads of packages. Apparel, auto parts, cell phones, computers, personal electronics, home and garden gifts, jewelry, sports, and toys are all available at a good...