Nissan And Toyota Hybrid Engines

Introduction:
Toyota and Nissan are immense automotive manufactories. They were both founded in Japan by Japanese founders. Toyota was founded in1937 by Kiichiro Toyoda (Wikipedia, 2007). Nissan was founded by Yoshisuke Aikawa three years before Toyota, in 1934(Wikipedia, 2007). Both of them considered nowadays two of the largest car manufactures around the world. Although they have their headquarters in Japan, they still can perform and control their businesses around all over the world. They use the latest technologies in management, marketing, manufacturing, and competing with other companies.

The successful factor in this kind of businesses is applying a flawless technology. The role of technology is important to lead the company sustain in higher position than other competitors in the same field. Additionally, we know that car production is a vast market where any small mistake could make the company lose reputation, customers then bankruptcy in some cases. Therefore, the impact of technology should be reflected on the company’s processes, functions and operations.  

Accordingly, Toyota and Nissan have, in my point of view, a strong and solid strategies which are capable to assist them being on the top of automakers. Of course they have different techniques but apparently the goals are sort of similar.

If we compare their mission vision statements, we find that both of them concern about customers’ satisfaction and some other elements like environment and the stakeholders. This explains that they are going along each other with same future goals but with diverse strategies or at least they follow each other in order to get the biggest market share in the automobile markets around the world.  

Enabling of E-business:
Prior the revolution of the World Wide Web, the interaction with all agents and branches for a multinational business, such as Toyota and Nissan, was hard. They were using a regular mail services or fax for paper transactions and...