Impact Of Technology
As technology is advancing day by day, it is really important for the company like Nokia to adopt the new technology and to implement it. Nokia believes that design, brand, ease of use and price are mainstream mobile phones' most important considerations to customers. Nokia's product portfolio includes camera phones with features such as mega pixel cameras and MP3 players which appeal to the mass market.. In the year 2007, Nokia increased its range by offering 5 mega pixel camera mobile phone Nokia N95 having Carl Zeiss Lens.
Nokia multimedia division's purpose is to design devices and applications that bring multimedia experiences to their customers. These devices allow people to create access and consume multimedia, as well as share their experiences with others. The devices are included with a wide range of connectivity such as Bluetooth. The Multimedia group also works with other companies outside the telecommunications industry to make advances in the technology and bring new applications and possibilities in areas such as Internet services, optics, music synchronization and streaming media. Nokia was the first proponent of a Top Level Domain (TLD) specifically for the mobile internet and, as a result, was instrumental in the launch of the .mobi domain name extension in September 2006 as an official backer.
Nokia's Mobile Phones division provides the general public with mobile voice and data products across a wide range of mobile devices. The division aims to target primarily high-volume category sales of mobile phones and devices, with consumers being the most important customer segment. The devices are based on GSM/EDGE, and CDMA cellular technologies.