Analysis Germany

Analysis of '   international - marketing environment: indicate impact of indicators!
Economic environment (i.e. purchasing power), cultural environment, political/legal aspects (export compliance), trade agreements, tariffs, etc., geographic, demographics
What is different (internationally), what to adopt, how and why? SWOT (incl. competitor analysis and how to deal with this)

Macro environment
In order to be successful in Germany, UpGrade should take the German Macro environment in to consideration. A macro environment are all the larger societal forces that affect the whole microenvironment. These forces are as followed demographic, economic, natural, infrastructure, political and cultural.

Politica/legal aspects.

Germany is a federal parliamentary republic, the head of state is chancellor Angela Merkel.
Germany uses civil law system, this means that the laws in Germany are based on abstract rules from specific cases. Germany is well known for its bureaucracy, everything in Germany is regulated and strictly monitored. This may cause some problems fur UpGrade, because of its ingredients and effects.
Another problem is permission to sell the product. In order to sell the product UpGrade needs an approval of the German health and safety department
Every citizen of an EU member state, have the right to settle in every EU country and be treated as equal. The right to settle includes also the right to start a business in the country of choice.

Economic environment

Germany is the most important country in Europe, it has a population of 82,400,996 in July 2007. This means that Germany has the largest population in Europe. Russia has a larger population however the bulk of Russia is part of Asia. Germany has an Gross Domestic Product (purchasing power parity) of $2.833 trillion, and a GDP (official exchange rate) of $3.024 trillion in 2007. The GDP real growth rate is 2.6 % in 2007. The GDP (PPP) per capita was in 2007 $34,400. The inflation in 2007...