Advertising History

Mohamed Essam

History of advertisement

Advertisement can be a very simple process , advertising has been going around since people were making money, posters that were made to announce events, were probably the first form of advertisement known to the human   race, since the gladiatorial era, people used to hang posters, to announce time and place of contests held in Rome, but that doesn’t really match our idea nowadays of advertising, what we all know about the main points or reasons for making an advertisement, is paying an amount of money, to buy a spot somewhere on the T.V , newspaper, or even in more recent times, on a site on the internet, money is paid for putting an advertisement in order to advertise a product or a service, in return of gaining benefit, by people getting to know the advertised products and learning about its existence in the market, so that the advertised product would start to develop customers, so that=t they would start building loyalty between the customer and the product, in short, the whole reason for advertising is to gain profits.

Advertising on news papers started to take place in the seventeenth century. later as the eighteenth century started to wear out , the industrial revolution started to grow in very fast paces, this resulted in the products becoming more sophisticated , meaning that each product that was entered into the market now had multiple usages, and wasn’t that simple for the consumer to take in as before, so the producer had to put on an advertisement , that would clearly distinguish his products traits, and that he could tell costumers why they had to choose his product over any other, in other words , all the producer needed to have at that time is to maintain competitive advantage over other products in the market. For example, Josiah Wedgewood, an English manufacturer who manufactured pottery in the second half of the seventeenth century, started to advertise his products, specially for the middle class...