Management analysis on JetBlue

JETBLUE
Service Sector Analysis
By. Rashi Kenon, Tiffany Taylor, Valerie Nainima

12/5/2007



Table of Content
I. Discuss the JetBlue History and Financial report.
II. Discuss the JetBlue Sector
1. Size, scope, major competitors
A. The service that JetBlue is in
B. The service processes that JetBlue used in their operation.
C. Who JetBlue’s customers are and how their service relates to the people.
D. Explain the core and supplementary elements of JetBlue’s service product.
E. Identify how JetBlue delivers their service.
F. Explain how JetBlue balances productivity and quality.
G. Explain what the appropriate roles for people and technology of JetBlue are.
H. Explain how JetBlue is considered a “service leader” and why.
III. Complete and comprehensive SWOT analysis.


I. History, major services, financials

David Neeleman, the chairman and CEO, founded the company JetBlue Airways in February 1999. Neeleman called the airline, "New Air". Several of JetBlue's executives, including Neeleman, are former Southwest Airlines employees. JetBlue was founded by following Southwest's approach of offering low-cost travel, but was easily distinguish itself by its unique amenities that no other airline way offering. When Neeleman establish JetBlue looks and functions, he used he mission and goals to bring humanity back to air travel. JetBlue places a $4 billion order with Airbus Industries to produce seventy-five new A320 aircraft, and commences leasing arrangements for another eight aircraft. September-1999JetBlue make home for 75 take-off and landing slots at John F. Kennedy International Airport (JFK).
• JetBlue has encounter to unsatisfactory events. On September 21, 2005, Flight 292 performed an emergency landing at Los Angeles International Airport following a failure of the front landing gear during retraction. The plane landed after circling for three hours to burn fuel to lighten the aircraft. The only apparent damage to the plane upon...