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advertising |The means of communication between an organization and its target audience using space or time purchased in the media. |Fiona works in advertising, trying to persuade people to buy products or services. | |
|target audience                                 |A person or a particular group of people at   |The target audience for the TV series are     |
|                                               |whom something is directed, or for whom it is |young people aged 13 to 18.                   |
|                                               |intended.                                     |                                               |
|billboard                                       |A large sign, usually outdoors, used for       |The agency estimates that one million drivers |
|                                               |advertising.                                   |pass their billboards every day.               |
|campaign                                       |A series of actions intended to achieve a     |We are launching a campaign to promote the new|
|                                               |particular result.                             |product.                                       |
|commercial                                     |An advertisement on television, radio, or at   |The campaigns were designed to run as         |
|                                               |the cinema.                                   |television or cinema commercials.             |
|display                                         |An attractive arrangement of objects for       |For example in a shop:                         |
|                                               |people to look at or buy.                     |There was a wide range of goods on display.   |
|exhibition                                     |A public event where businesses and other     |Exhibitions and trade shows are expensive but |
|...