Morgan Stanly Case Study:

Morgan Stanly Case Study:

Summary:

From New York in 1935 Morgan Stanley was funded, the firm operates in four segments includes retail brokerage, and for more expanding there was a merge in the Morgan Stanley with Dean Witter and co which created undefeatable firm.

The retail brokerage considered as energetic part of this firm that provides many services and utilities such as investment, comprehensive brokerage   , unfortunately this department was defected the most from the merger of the firm.

The retail brokerage faced so many problems from the left of the employees with big profits to the market crash in 2001, and from the power struggling and the board decisions about the CEO "Purcell" and his mismanagement to assigning Eileen Murray as it's head of global operations and technology   with her new theories in the brokerage division.

The company planes to more improvements in this area by providing the brokers more access to all relevant client data, the company also rolled out a new tax-reporting application that automatically reconcile gain and losses and allow the users to download information from its client web site into popular tax program.

In represent to users demands Morgan Stanley upgraded their web site although the firm assumed this facility is not used by the top clients researched showed the opposite where the top users used this site the most in role to have more control in their portfolios.

By the spring of 2006 sign of progress were evident and by the second quarter the income was huge from the retail brokerage as the largest income since 2005.

Problems:

  1- Retail brokerage was not well integrated with the rest of the company, it ran on separated system platform and the brokers didn’t use the benefits of the application which easy clear to the customers to who complained about the customer web site.

  2- Broker start to leave taking with them the portfolios   of important clients   which was explained by   bill...