Singapore Tourism Advantages

Tourism is one of the largest service sectors of Singapore. As of 2007, the tourism industry contributed 3% to Singapore’s GDP, and generated S$ 14.1 Billion in tourism receipts. This clearly shows the important role tourism industry plays in Singapore’s economy. The Singapore Tourism Board (STB) announced on 10 Jan 2008 at ASEAN Tourism Forum (ATF) held in Hanoi, Vietnam, that Singapore’s tourism sector had generated an estimated S$14.8 billion in tourism receipts (TR) in 2008. This represents a growth of 5% over and sets a new record for Singapore, despite the impact of the global economic slowdown in the second half of the year.   Singapore is one of the most popular tourists’ destinations in Asia-Pacific region. Tourism industry is growing very rapidly for the past several years. Tourism industry is strengthening by the infrastructure developments, various events and the countries strategic location in the heart of region. This report provides an insight into Singapore’s tourism industry and offers a detailed study on the strengths and weaknesses of Singapore as a tourism destination in leisure/cruise sector, MICE sector, Healthcare sector, and Sports sector. It also provides recommendation on how Singapore can enhance its competitiveness as a tourism destination and contribute to the local economy in view of the opportunities and threats.       Leisure/cruise sector     Tourism is an industry of significance to Singapore economy. It consists of many service sectors such as leisure & cruise sector, MICE sector, healthcare sector, sport sector. Collectively, tourism contributes up to 10% directly and indirectly to Singapore GDP and accounts for 7% workforces. Especially, leisure and cruise sector is the fastest growing segment of this industry in Singapore. Situated at the heart of South east and cross roads of sea routes, Singapore has well position to develop successfully leisure and cruise tour by setting on journeys that allow tourists to travel by cruise....