Date Submitted:
03/18/2011 04:24 AM
Words/ Pages:
455/ 2
Views:
129
Popularity Rank
2304

Adertising

Advertising is a paid form of communication transmitted through mass media. It is used to promote goods, services, ideas, issues and even people. There are many different forms of advertising: newspapers, magazines, television, radio, billboards, e-mail. One very effective form of advertising is print advertising.  
There are certain features that must be met in order to have a successful ad. There must be a catchy, attractive headline. The headline is what catches a person attention. This is the most critical part of the ad. There must be a body, which describes the features of that particular product or service. Next, is the call to action. This is where the information on where to purchase the product is placed. There is usually a web address, the company’s address and a phone number.
The ad that attracted my attention most was for a tea company, called Mount of Olives Treasures. The first thing I immediately noticed was the color; it made the ad very attractive. The company sells eight different flavors of tea. Each flavor is a different color hexagonal box.   This ad seems to be targeting the older population, especially those of Israeli background. The brand name is Mount of Olives, which is a very hold place in Jerusalem. This product would be best targeted to a customer, who has religion as major part of their life.   This ad could also be targeting a health conscious tea drinker. It seems like a very healthy tea.
The headline of this ad is” Teas to uplift Mind, Body, and Soul...”   This is a very catchy headline. Reading made me feel very relaxed. This ad portrays the teas as being a very natural and very good for you. They list a few of the ingredients and their functions. For example, “Grape leave- studies show that grape leaves are a powerful antioxidant and work to protect your heart.”
This ad is very straight to the point. It is very eye catching. I bought one of their teas, the Sweet Apple Spice. It was a great tea. I was not aware of this...

View Full Essay
Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 3,500 papers.

Join Now