Google Case Study

DESIGNING A QUALITY SURVEY

  Abstract

      Survey research has become a popular method of analyzing human perceptions and beliefs.   Black Belts have often designed surveys to test hypothesis using questionnaires to measure a response.   The design, construction, and execution of surveys are essential to the Black Belts conclusions.   The attention to correct procedures is necessary to assure an accurate and reliable survey.   This paper will address the need to properly design a survey to insure clear, repeatable results.   Designs that meet these general criteria are considered quality surveys.

      Three categories of survey design will be examined.   These categories are:   survey design, questionnaire construction, and statistical sampling.   A review of literature is used to determine proper procedures and identify potential problems.

Introduction

      Survey research has become a popular method of quantifying qualitative attributes such as: beliefs, attitudes, and perceptions.   Survey research is defined as, a research undertaking in which much of the data will be supplied by simple and comparative statements.   Because of the frequent use of surveys, the issue of validity and reliability has become an important concern (Alreck & Settle, 1985).   A critical aspect of survey research, traditionally omitted by most analysts, is that of quality control.   The quality of designing and administering a survey becomes a critical element in obtaining quality information.

    The purpose of this paper is to examine the proper procedural methods in designing and executing surveys.   Three major categories of survey research (sampling) are examined.   These categories are: survey design, questionnaire construction, and statistical sampling.   Potential problem areas are also identified.

Survey Design

Designing a Survey

Designing a successful survey requires planning, and testing.   Warwick and Linninger (1975), in their book The Sample Survey:...