Legal Issues For B2B And B2C Ebusiness

Legal issues for B2B and B2C eBusiness

EBUS/400
Legal issues for B2B and B2C eBusiness

Introduction
The emergence of dot.com businesses had been visible everywhere that could provide for viable competition for “bricks and mortar” companies. Most of these companies had responded to the trend of electronic businesses (e-businesses) by becoming clicks and mortar firms (Neely, 2002). In the same manner, dot.com businesses also included new business-to-business (B2B) websites that served as threats to other intermediary businesses like brokers, wholesalers, merchants, dealers and distributors. Business-to-customers (B2C) compete in this knowledge-based economy based on “web page stickiness” as well as “click steam patterns” (Neely, 2002).
The top advantages provided by eBusiness websites were considered to be convenience, customer value, costs, and communication (Dennis et al., 2004). Most of the time a multi-channel approach was more effective wherein a website could provide a consumer products and services of different kinds at one stop. This entailed registration with search engines, location in e-malls and links from associates (Dennis et al., 2004). The bundle of service and satisfactions that were provided to the customers also reflected customer value and benefits. It was important for such businesses to consider the actual costs of products and services for the customers, while brick businesses involved having the consumer go out of their houses or offices to initiate transactions and compare product prices, click businesses, enabled them to stay in their location.
B2B versus B2C Websites
For both B2B and B2C website common elements like navigation tools, high quality images and speed were important elements in order to be efficient in gaining clients. The business of e-retailing dealt with the sale of goods and services through electronic channels for personal use by the consumers (Dennis et al., 2004). Successful e-retailers were seen to make use...